S
Sascha Humer
It'd be very helpful to have account based analytics.
Basuc stats per Account:
of Emails sent
of opens
% of opens
of clicks
% of clicks
of replies
% of replies
This helps to identify underperforming accounts or domains. This does not have to be by campaign, rather overall as its mainly to measure account health.
I've seen it many times that accounts have health scores of 100 but one account gets 1 reply while other accounts on avg get 10 replies.
This is a solid indication that emails go to spam or other deliverability issues.